The Conference Board read for Aug took a dive. A similar measure in the EU did the same.
Consumer surveys are big business, darlings of the press. But are they of any use to strategists?
Could it be that easy? For traders, planners - take the read as gospel?
Would those 3000 households surveyed each month by the Board perhaps tell a little white lie? Apparently.
This is the only explanation of why the leading characteristics of this and similar surveys are very poor Somebody on the way to buy a refrigerator will always complain to the pollster, and play down his plans to go ahead with the Jacuzzi.
Robert Craven
Consumer surveys are big business, darlings of the press. But are they of any use to strategists?
Could it be that easy? For traders, planners - take the read as gospel?
Would those 3000 households surveyed each month by the Board perhaps tell a little white lie? Apparently.
This is the only explanation of why the leading characteristics of this and similar surveys are very poor Somebody on the way to buy a refrigerator will always complain to the pollster, and play down his plans to go ahead with the Jacuzzi.
Robert Craven
No comments:
Post a Comment